Pricing Your Property

Pricing your property

Market Value Pricing

This strategy is best described as the list price that can best be supported by recently sold comparable properties in a stable market.

Below Market Value Pricing

This strategy is best described as a list price that is less than the price that can be supported by recently sold comparable properties. This pricing strategy should create a greater demand and possibly more offers, in a shorter period of time, and should be used when a quick sale is desired. The intent is to generate more offers, during a shorter sales window, that will exceed the list price and bring in an acceptable offer close to, or above, market value.

Above Market Value Pricing

This strategy is used when a home is highly unique and market comps can’t accurately support the exceptional and unique value of the home, or when the timeframe for moving is flexible and without urgency.

Lisa Zhou

RE LIC# 01924981
Phone: (949) 656-5518
sales@LisaZhouWorldwideEstates.com
3500 Barranca Parkway, Ste 100
Irvine, CA 92606
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