This strategy is best described as the list price that can best be supported by recently sold comparable properties in a stable market.
This strategy is best described as a list price that is less than the price that can be supported by recently sold comparable properties. This pricing strategy should create a greater demand and possibly more offers, in a shorter period of time, and should be used when a quick sale is desired. The intent is to generate more offers, during a shorter sales window, that will exceed the list price and bring in an acceptable offer close to, or above, market value.
This strategy is used when a home is highly unique and market comps can’t accurately support the exceptional and unique value of the home, or when the timeframe for moving is flexible and without urgency.